# Measure Copilot

> Free GA4 and GTM analytics audit tool. 20 deterministic checks across Events, Attribution, Users, and Traffic. Instant results, no sign-in required.

Measure Copilot (measurecopilot.com) is a web-based analytics audit tool that checks Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations for common errors, misconfigurations, and compliance gaps.

## What Measure Copilot does

Given a website URL, Measure Copilot:
1. Crawls up to 5 same-domain pages to detect tracking presence and consistency
2. Parses a GTM container export (JSON) to identify duplicate tags, missing consent gating, and risky custom HTML
3. Validates a GA4 raw event export (CSV) against GA4 taxonomy rules and detects missing required parameters
4. Analyzes a GA4 User Acquisition or Traffic Acquisition report (CSV) for attribution quality, user quality, and channel health
5. Checks a tracking plan (CSV) for alignment between intended and actual events
6. Returns a 0–100 health score with ranked findings, each with severity, business impact, recommended fix, and suggested owner

## The 20 checks

### Events (checks 9–12)
- Duplicate events within 2-second session windows (inflate conversions)
- Missing required event parameters by business type (ecommerce, lead gen, content)
- GTM tag quality: zero-param tags, hardcoded measurement IDs, generic naming
- GA4 event taxonomy: reserved names, special characters, case violations

### Attribution (checks 3, 14–16, 19)
- UTM parameter retention across internal navigation
- UTM source/medium naming quality (case consistency, non-standard medium values)
- Paid channel attribution coverage (CPC/Display/Social conversion tracking)
- Referral exclusion health (payment gateways appearing as referral sources)
- Session-level attribution parameter coverage in event data

### Users (checks 17–18)
- User ID tracking completeness and cross-device attribution coverage
- User acquisition quality and channel diversification (new user engagement per channel)

### Traffic (checks 13)
- GA4 Traffic Acquisition: unassigned %, dark traffic, key event rate, engagement quality

### GTM (checks 5–8, 11)
- Duplicate GA4 config tags (multiple GA4 configuration tags in GTM)
- Consent Mode v2 implementation (default state, update triggers, tag consent settings)
- Trigger overlap: tags firing on multiple broad triggers without blocking
- Risky Custom HTML tags with tracking API calls or script injection
- Tag quality: zero-param event tags, hardcoded measurement IDs

### Website (checks 1–4, 20)
- GTM container presence across crawled pages
- Hardcoded GA4 gtag.js alongside GTM (dual-tagging risk)
- UTM parameter retention across internal links
- Pages missing GA4 or GTM tracking
- Cross-domain tracking configuration (checkout, booking, payment flows)

## Pricing

- Free: 5 audits, no sign-in, no credit card
- Pro: $29/month — unlimited audits, email report delivery, scheduled monitoring
- Agency: $79/month — white-label PDF reports, team sharing, audit history

## Expert services

Measure Copilot also offers hands-on implementation services:
- GA4 setup and migration from Universal Analytics
- GTM architecture and Consent Mode v2 implementation
- Measurement audits with manual review of critical issues
- Ongoing monthly or quarterly monitoring retainers

## Technical notes

- The audit engine is fully deterministic — no LLM or AI generation is used for findings
- Findings include evidence (URLs, tag names, event counts, cookie values) to support each conclusion
- Results are stored in Supabase for 7 days and then deleted
- Files (GTM JSON, CSV) are processed server-side and never retained or shared

## Contact

Website: https://measurecopilot.com
Contact: https://measurecopilot.com/subscribe