Measurement Trust audit

Can your marketing data be trusted? Run the audit.

Audit GA4, GTM, Consent Mode v2, attribution, DataLayer quality, ecommerce revenue trust, and reporting confidence. The output is a 0-100 Measurement Trust Score with evidence labels and fix impact estimates.

GTM containerConsent Mode v2GA4 eventsRevenue TrustDataLayer QualityAttribution & UTM

No sign-in requiredEvidence-labelled findingsMeasurement Trust ScoreConfirmed / High Risk / Needs More Data labelsFiles never stored

URL-only

Always available

Tag presence & page coverage
CMP / Consent Mode detection
UTM link risk
Evidence gaps marked honestly

+ GTM JSON

Upload container

Duplicate config tags
Consent gating per tag
Consent Mode v2 signals
Trigger overlap risk
Custom HTML risk

+ GA4 / orders CSV

Full analysis

DataLayer Quality
Revenue Trust reconciliation
Attribution risk
Transaction ID coverage
Reporting confidence

What this audit cannot prove

✕Cannot prove GA4 revenue matches backend unless you upload a backend orders export.
✕Cannot confirm true attribution accuracy — only uploaded acquisition data gives partial signal.
✕Cannot audit all logged-in or post-checkout pages — crawl is limited to publicly accessible URLs.
✕Cannot claim region-based consent behavior unless region testing evidence exists.
✕Cannot validate Adobe Analytics, server-side GTM, CRM, or BigQuery deep quality in this workflow.

API connectors are in beta

Join the GTM and GA4 connector waitlist. For now, upload exports for the most reliable audit evidence.

Join waitlist →

How it works

Enter your URL

Paste your site URL. Optionally upload GTM JSON, GA4 event CSV, acquisition CSV, backend orders, and a tracking plan for deeper trust scoring.

We score trust

The engine crawls your site, parses uploads, validates event schema, checks attribution risk, and labels unsupported areas as Needs More Data.

Get your fix plan

A 0-100 Measurement Trust Score, category scores, P0-P3 fixes, evidence, owners, and estimated score lift.

Try with sample files

See what the report looks like before uploading your own data.

sample-gtm.json sample-ecommerce.csv sample-leadgen.csv sample-tracking-plan.csv