Analytics resources
Practical guides on GA4, GTM, consent mode, attribution, and event tracking — written for analysts, marketers, and developers who want their measurement to be correct.
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Duplicate config tags, missing consent gating, wrong event names — and how to find them before they corrupt your reports. These five mistakes account for the majority of broken GA4 setups we audit.
Everything you need to implement Consent Mode v2 in GTM correctly — default consent states, update triggers, tag sequencing, and how to test it without breaking your live site.
If your UTM parameters disappear after the first click, your channel attribution is silently broken. Here's why it happens, how to diagnose it, and three ways to fix it.
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GA4's event naming rules are strict and the consequences of violations are subtle. Learn what's allowed, what GA4 reserves, and how to design a taxonomy that scales with your team.
Step-by-step: export your GTM workspace, what each JSON field means, common red flags to look for, and how to use Measure Copilot to automate the audit.
Why '(not set)' and 'Unassigned' appear in your channel reports, what dark traffic is, and a practical checklist to clean up your acquisition data.
GA4 firing twice inflates sessions, conversions, and revenue. Here's how duplicate tagging happens, how to spot it in your GTM container, and how to fix it without breaking anything.
A tracking plan only works if it's lived-in. Learn the format, tools, and review process that makes implementation go smoothly across engineering and analytics teams.
Missing transaction_id or currency on a purchase event? Your revenue data is wrong. This guide covers every required parameter for GA4 eCommerce events and why each one matters.
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