The free GA4 audit tool runs 20 automated checks — event quality, ecommerce tracking, attribution, Consent Mode v2, and GTM health. Get a 0–100 health score with ranked findings, evidence, and exact fix steps.
What the GA4 audit checks
Flags events fired multiple times within 2-second windows that inflate conversion counts and skew your reports.
Checks ecommerce events (purchase, add_to_cart, view_item) and lead gen events for required parameters like transaction_id, value, and currency.
Catches reserved event names, special characters, spaces, and case inconsistencies that cause GA4 to silently drop data.
Verifies UTM parameters survive internal navigation and checks source/medium naming against GA4 best practices.
Checks if consent default state and update commands are present and properly sequenced relative to your CMP and GTM tags.
Validates the full purchase funnel — view_item, add_to_cart, begin_checkout, purchase — and flags missing steps.
Frequently asked questions
20 automated checks across event quality, GTM container health, Consent Mode v2, attribution, user tracking, and page coverage. Each finding includes evidence and exact fix steps.
No. The tool works from your website URL and optional file uploads (GTM JSON export, GA4 event CSV). No GA4 API access or sign-in is required.
All checks are deterministic — rule-based with evidence for each finding. No AI guesswork. Each finding links to the specific URL, tag, event, or parameter that caused the issue.
Yes — 5 audits are free with no sign-in required. Pro ($29/mo) adds unlimited audits and scheduled monitoring.
20 checks, 60 seconds, no sign-in. Your first 5 audits are free.
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