Start with your site URL, then upload GTM or GA4 evidence when you need deeper answers. Receive a Measurement Trust Score with ranked findings, confidence labels, and technical next steps.
What the GA4 audit checks
Flags events fired multiple times within 2-second windows that inflate conversion counts and skew your reports.
Checks ecommerce events (purchase, add_to_cart, view_item) and lead gen events for required parameters like transaction_id, value, and currency.
Catches reserved event names, special characters, spaces, and case inconsistencies that cause GA4 to silently drop data.
Verifies UTM parameters survive internal navigation and checks source/medium naming against GA4 best practices.
Checks if consent default state and update commands are present and properly sequenced relative to your CMP and GTM tags.
Validates the full purchase funnel — view_item, add_to_cart, begin_checkout, purchase — and flags missing steps.
Frequently asked questions
It applies deterministic checks across event quality, GTM container health, Consent Mode v2, attribution, ecommerce, and page coverage according to the evidence supplied. Each reported issue includes evidence, confidence, impact, and a next fix.
No. The tool works from your website URL and optional file uploads (GTM JSON export, GA4 event CSV). No GA4 API access or sign-in is required.
Checks are deterministic and evidence-labelled. When an uploaded file or runtime capture proves a signal, the report can name it directly. When evidence is incomplete, the report labels the item High Risk, Needs More Data, or Not Checked.
Yes. You can run up to 3 URL audits in 24 hours without signing in. Pro (₹2,499/mo) adds full evidence uploads and reporting tools; scheduled monitoring is coming soon for Agency plan.
Begin with a URL scan, then add GTM, GA4, order, or extension evidence for a deeper diagnosis.
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